Star wars battlefront ea sales how to#

People seem to think that for the most part, we got it right. People seem to appreciate what weвЂ™ve done, players are coming back, and weвЂ™re seeing stronger engagement numbers. And as a result, we had to take very quick and drastic actions to turn everything off, and weвЂ™ve since worked and redesigned the progression system. вЂњAnd like a lot of other games on the market, to be able to afford to do that we had an idea of getting returns from that. вЂњWe had the intent that was designed for us to have more people play it over a longer period of time,вЂќ explains SГ¶derlund of the decision to include loot boxes. вЂњ made it very clear that we canвЂ™t afford to make similar mistakes.вЂќ

Many players saw the gameвЂ™s loot boxes - where you could spend real money for a randomized item that could directly impact multiplayer competition - as a way of encouraging spending cash on in-game success. But things get murkier when real-money upgrades impact the way the game actually plays, especially for multiplayer experiences, as was the initial structure of Battlefront II. Some games get around this by offering mostly cosmetic upgrades, like BlizzardвЂ™s consistently popular shooter Overwatch, or the hottest game of the moment, Fortnite: Battle Royale.

Star wars battlefront ea sales how to#

(Last month Shadow of War removed microtransactions, while Destiny 2 continues to deal with a disgruntled community six months from launch.) As the business model and player expectations have changed for large-scale games, many developers have struggled to figure out how to balance creating a massive, ongoing experience with earning ongoing revenue to support that. Other blockbuster titles like Destiny 2 and Middle-earth: Shadow of War were subject to similar, if less vitriolic, controversies for their inclusion of loot boxes and various microtransactions.

вЂњWe can shy away from it and pretend like it didnвЂ™t happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them.вЂќ Star Wars Battlefront II.Д«attlefront II isnвЂ™t the only high-profile game to experience this kind of backlash, of course. вЂњIвЂ™d be lying to you if I said that whatвЂ™s happened with Battlefront and whatвЂ™s happened with everything surrounding loot boxes and these things havenвЂ™t had an effect on EA as a company and an effect on us as management,вЂќ he explains. And itвЂ™s been an experience that will help shape how EA operates moving forward. How the legal battle around loot boxes will change video games foreverДЄccording to Patrick SГ¶derlund, a long-time EA executive who just yesterday was made the companyвЂ™s chief design officer, the last six months post-release have been an important learning experience for the company.